Privacy Policy

Knight Farm Machinery Limited (from now on referred to as “KFM”, or as “we” and related words such as “us” and “our”) are committed to protecting and respecting your privacy.

This Policy sets out the basis on which we collect personal data from you and the way in which it will be processed by us. Please read this Policy carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purposes of the relevant data protection legislation, the ‘data controller’ is Knight Farm Machinery Ltd of Wireless Hill, South Luffenham, Oakham, Rutland, LE15 7SG. Questions, comments and requests regarding this Policy should be sent to this address. Alternatively you can email us.


We collect different types of information about you for the following reasons:

  1. To provide goods or services to you, either at your request or in order to fulfil an existing contract;
  2. For our legitimate interests, namely in order to help us monitor or improve the products or services we offer, unless any of those legitimate interests are overridden by any of your interests or fundamental rights and freedoms; and
  3. If we have your permission, to market specific goods or services to you. We will make sure it is clear when you are able to give us permission to do this, for example, we have a form and boxes that you need to tick if you want to receive our NSTS reminder letters or Product Updates and information.


We collect information on you:

  • when you place an order with us or sign up for a trading account;
  • when you request product brochures from us;
  • when you order products through our online shop
  • when we speak to you over the phone during the ordering process or in the process of managing your account.
  • when you make enquires with us about our products and services over the phone, via email or in person, e.g. at a trade show.


The minimum information we need from you so that you can place an order is your full business trading title, a contact name, address, telephone number and email address. If we are opening a trading account for you, we will also ask for details of an account contact and may ask for trade references. Failure to provide the above minimum information may lead to us being unable to fulfil your order or opening your trading account.

In processing your order (or opening a trading account), we may use your data in the following ways:

  • to provide you with our products and services, which includes managing, processing and despatching your orders as well as processing payments for your orders;
  • to manage your customer or credit accounts and to keep adequate records of your past purchases;
  • to contact you regarding your order, or if we change the way that our products or services work;
  • to email you about other products and services we think may be of interest to you based on your previous purchases and enquiries (if you have given us your permission to do so); and
  • to send you a newsletter (if you have given us your permission to do so).

In order to personalise and improve the quality of our services, when you place an order we may also ask you about the nature of your business and how you found us so that we can gain a clearer understanding of who you are. However, you do not need to provide this information in order for us to fulfil your order or open a trading account.

We may need to collect further information in order to provide you with products or services that you have asked for (for example, to complete an NSTS test), such as your e-mail address if this has not already been provided to us.


We will not share your personal data with any third parties for marketing purposes without your express consent. We will however, share your personal data with the following parties (“Third Parties”), for the following reasons:

  • Selected third parties, such as our payment and delivery providers, suppliers and sub-contractors, where it is necessary to do so in order to provide you with goods or service that you have ordered.

We reserve the right to disclose or share your personal data in order to comply with any legal requirements, enforce our terms and conditions, or any other agreement we enter into with you, or to protect the rights, property, or safety of our business and other customers. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


All personal data that you provide to us is stored on our secure servers. We use our best endeavours to ensure that your data is treated securely and in accordance with this Privacy Policy.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict safeguarding procedures and security features to try to prevent any unauthorised access to your personal data.


How long we store your personal information depends upon the type of information we are holding and the purpose for which we need it.

We will keep your data for the period of time you hold an account with us, to enable us to contact you, keep a record of your past orders and supply you with any new orders. We will not keep your personal information for any longer than necessary to fulfil our obligations to you or to meet our legitimate business interests or legal requirements.


You have the following rights:

  1. to request that we provide you with a copy of the information we hold about you (“Right of Access”);
  2. to request that we rectify any information we hold about you (“Right to Rectification”);
  3. to request that we erase any information we hold about you (“Right to be Forgotten”);
  4. to restrict the level of processing we carry out with your information (“Right to Restrict Processing”);
  5. to obtain from us all personal data we hold about you in a structured, machine readable form, and have this information transmitted to another organisation (“Right to Data Portability”);
  6. to object to our processing your information in certain ways (“Right to Object”); and
  7. to withdraw your consent at any time to our processing of your data.

Please see the relevant sections below for further details on your rights as a data subject. You can exercise any of the above rights by emailing us at You also have the right to lodge a complaint with the Information Commissioners Office if you are unhappy in any way with how we treat your personal information.

We will comply with any request made under this section as soon as possible, and normally within one month from the date of your request. However, if necessary, for example if your request is particularly complex or we receive a number of similar requests, we may extend this period by an additional two months, but we will notify you if we need to do this.

We are required to verify the identity of the person making a request and as such you may be asked for proof of identity when making any request under this section.

Please note that where we receive requests under this section which are manifestly unfounded or excessive, in particular because of their repetitive character, we may:

  1. charge a reasonable fee taking into account the administrative costs of providing the information or taking the action requested; or
  2. refuse to act on the request.


You have the right to request a copy of the information that we hold about you.


You have the right to ask us to rectify any personal data that we hold for you which is inaccurate or incomplete.

If we have disclosed any incorrect or incomplete data to any third parties, we shall inform them of any necessary amendments or corrections made to your personal data under this section.


You have the right to be forgotten and can ask us to erase the personal data we hold about you in circumstances where:

a) it is no longer necessary for us to handle your personal data for the purpose it was originally collected;

b) you have withdrawn your permission for us to hold your personal data (where this was the basis on which it was collected or used);

c) you object to the processing of the data and there is no overriding legitimate reason for us to continue processing your personal data;

d) the personal data was unlawfully processed; or

e) we have to erase your personal data in order to comply with a legal obligation.


You have the right to block or restrict how we use your personal data in the following

a) where you believe that the information we hold about you is inaccurate, you can ask that we refrain from using your data until we can verify the accuracy of it;

b) where we have unlawfully processed your data, you can ask that we restrict our usage of it rather than erase it completely; or

c) where we no longer need to hold your information, but you wish us to retain your information for the purpose of establishing, exercising or defending a legal claim.


You have the right to obtain from us all personal data which you have provided to us in a structured, commonly used and machine readable form, provided that such data was processed based on your consent, or for the purpose of a contract between us and the processing was carried
out by automated means.


You have the right to object, on grounds relating to your particular situation, to our processing of your personal data where we are doing this for the performance of a task carried out in the public interest (which we will have told you about, if applicable), or where we are carrying out processing
for the purposes of legitimate interests pursued by us.

You also have the right at any time to ask us not to process your personal data for direct marketing or profiling purposes (to the extent that such profiling is related to such direct marketing). We will have informed you before the time we obtained your personal data whether we intend to process your personal data for this purpose, or if we intend to disclose your information to any third party for such purposes.

If we process your personal data for automatic decision making or profiling purposes (i.e. to analyse or predict your personal preferences and purchase behaviour, and such profiling is automated) we will ensure that we tell you about this beforehand, and will only do this where this is a necessary condition of entering into a contract between you and us, or where you have given us your explicit consent to do this.


Our site may contain links to our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for them. We advise you to check these policies before
you submit any personal data to these websites.

Date of Last Revision: 17/05/18